Building for the future

Visitors to LEGOLAND® in Denmark are now able to experience the speed and luxury of Ferrari like never before as a brand-new attraction opens up to the public at Billund.

The fully interactive exhibit is called Ferrari Build and Race, and perfectly pairs the hands-on enjoyment of assembling LEGO® bricks with the thrill of a Prancing Horse from Maranello. Guests at the attraction are able to put together their very own Ferrari creation and then have their car digitally scanned, before it is put it to the test on a digital racetrack.

But not just any racetrack - the circuit in question is Ferrari’s own personal testing and development ground at Fiorano in Italy. 

In addition to the new attraction, guests to the LEGOLAND® site will also be able to marvel at a full-size LEGO® model of Ferrari’s iconic open-top supercar, the Monza SP1. There are also fun Ferrari facts to learn, plus racing gear to try out and awards to be handed out. 

And for younger Ferrarista, there are other elements to the attraction which are sure to excite the senses, with physical test tracks featuring loops and ramps that can be used to get the most from the cars. There’s even LEGO DUPLO® for the smallest attendees to build their own dream vehicles, so that nobody is left out. 

As if that weren’t enough, Ferrari will also be racing into the Royal Borough of Windsor in the UK this summer as a Build and Race attraction also arrives at the British LEGOLAND® site. 

It features three distinct zones for fans to enjoy, named The Garage, Build and Test, and Race. Again, once the cars are put together, guests are able to have them digitally scanned and then put to the test at the Pista di Fiorano circuit.