Ferrari unveils a new global collaboration with L'OR Espresso, a JDE Peet's Group brand, one of the world’s leading players in the coffee and tea industry.
As part of the multi-year agreement, the L'OR Espresso brand will be a partner of the Ferrari team competing in the top class of the FIA WEC with the 499P number 50 and 51 driven respectively by Molina-Fuoco-Nielsen and Pier Guidi-Calado-Giovinazzi.
L'OR Espresso will also partner with the Ferrari Challenge Trofeo Pirelli, the world's longest-running single-marque series, which in 2024 will cross the line of its 32nd edition.
Lorenzo Giorgetti, Chief Racing Revenue Offices, commented: “We are very pleased to start collaborating with a leading coffee company like JDE Peet’s and its fast-growing premium brand L'OR Espresso. We share the values of passion, meticulous attention to the consumer, and research for innovation, and are thrilled to begin this journey together. I am convinced that the activation of this partnership will be a great success.”
Fiona Hughes, Chief Marketing Officer at JDE Peet’s, commented: “We are thrilled to launch our new global partnership with Ferrari. Through this partnership, we continue to demonstrate our commitment to consolidate L’OR Espresso as a global premium coffee brand. L’OR Espresso awakens your senses to experience the power of Ferrari. The sensorial link between the two brands is obvious: leading in passion, in intensity of experience and in exquisite craftsmanship. L’OR Espresso will provide the Ferrari endurance team with the focus they need and allows the fans to be fully immersed in the experience.”