Maranello’s prestigious awards ceremony recognised and rewarded Ferrari dealers from around the world for delivering excellence at every stage of the Ferrari purchasing and servicing journey
The Prancing Horse badge is recognised worldwide as a hallmark of cutting-edge automotive design and technology. The brand’s designers and engineers celebrate excellence every day. And so too do the staff of Ferrari Dealers who take pride in supporting Ferrari’s loyal customer base when it comes to sales, servicing and after-care.
The eighth edition of The Testa Rossa Awards, held this past October at the company’s Maranello HQ, honoured some of Ferrari Dealers' most talented employees, bringing them together and applauding them for another year in which they provided the highest quality of service at the brand’s dealerships worldwide.
The awards consisted of six categories – Top Sales Executive, Top Marketing Executive, Top Service Manager, Top Technician, Top After Sales Ambassador and Top Pre-Owned Manager (a new category introduced this year) – with nominees being selected from thousands of employees drawn from Ferrari’s global dealer network, which covers 11 regions and 21 countries.
The 36 finalists – six for each category – were selected after successfully completing a series of exacting customer service tests, with technicians undergoing rigorous assessments of their technical and diagnostic skills. The ultimate winners were presented with their awards after coming to Maranello to compete in the final stage of this international challenge.
From left: Top Technician – Jesus Alvarez, Top Service Manager – Paula El Helou, Top After Sales Ambassador – Jakob Engsbye, Top Marketing Executive – Alex Keddie, Top Sales Executive – Bryan Luthringer, Top Pre-owned Manager – Sebastian Mora
All six winners received the official trophy for their category, which they are allowed to keep proudly displayed in their respective dealership for a year before it’s returned to the Ferrari Academy and passed on to the 2025 winner. 2024 winners also received a replica trophy – which they could keep – in 1:2 scale, with a tag showing their name, their dealership, the category they won and the year of winning.
The Ferrari Academy congratulates the winners of each category and looks forward to welcoming another group of finalists to next year’s Testa Rossa Awards, where those who take pride in providing the best possible Ferrari dealership experience will be justly rewarded.
This year’s top winners for each category were as follows:
Top Technician – Jesus Alvarez – Emil Frey Sportivo GmbH – Germany
Top Service Manager – Paula El Helou – Al Tayer Motors LLC – UAE
Top After Sales Ambassador – Jakob Engsbye – Formula Automobile – Denmark
Top Pre-Owned Manager – Sebastian Mora – Ferrari of Naples – USA
Top Marketing Executive – Alex Keddie – Graypaul Edinburgh – UK
Top Sales Executive – Bryan Luthringer – SF Côte d'Azur Cannes – France