Ferrari clients share the thrill of experiencing the world’s most famous endurance race from a privileged perspective, with access to exclusive events with the drivers and the entire official Prancing Horse team inside Casa Ferrari. The company, founded in 1947, has developed unique programmes, starting with the Ferrari Hyperclub, allowing clients to participate in events on the track and at Maranello. As Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, and Alessandra Todeschini, Head of Ferrari Endurance, explain, new projects enrich the company year after year.
Front row. “Clients are part of our family, and in special races, such as the 24 Hours of Le Mans, we want to share unparalleled experiences with them,” explains Enrico Galliera. “The ultimate goal is to create indelible memories, share a limitless passion, and feel like an integral part of the team as participants on the track.”
Concepts that build upon the passion and desire of the Prancing Horse ‘universe’ to transform into unique projects. Among the most iconic is the Ferrari Hyperclub. “In 2023, when Ferrari returned to the top class of endurance racing, we developed a very exclusive programme, the Ferrari Hyperclub. Closely associated with our commitment to the Le Mans Hypercar 499P, this club includes only 101 clients,” Alessandra Todeschini explains. “We offer these clients, each with a companion, the incredible opportunity to experience the 24 Hours of Le Mans, from Wednesday to the Sunday of the race, with activities and dedicated spaces without ever leaving the circuit.
Casa Ferrari. Elegance, attention to detail, and dedicated activities are best summed up in a lounge that debuted in June 2023 at the La Sarthe circuit. In a privileged spot just a few metres from the last chicane leading onto the main straight, it offers an unparalleled view of the track action, day and night.
“Casa Ferrari is somewhere clients can meet the drivers, engineers, and the entire team. It is synonymous with friendship, relaxation, and good food. We also organise activities for our Hypercar programme here,” Todeschini adds. “One example is the Endurance Masterclasses held in the film theatre, providing valuable insights into our Ferrari 499Ps and showcasing them as genuine laboratories of advanced technology.”
The colour red. In addition to Casa Ferrari, other dedicated spaces enrich the Ferrari Hyperclub members’ experience. These include the mobile home village, which, while environmentally friendly (disassembled after the event), allows clients to spend entire days at the Le Mans circuit. It has a reception, concierge service, club bar, and dedicated parking spaces.
“For 2024, we have renovated and expanded Casa Ferrari to provide an even broader experience,” explains Enrico Galliera. However, I remind you that the French experience is enriched by much more. I’m thinking of the Tribute Le Mans, which allows clients to embark on a journey with their Ferraris that culminates at the legendary La Sarthe circuit or the Ferrari Store, which we reintroduced in 2023. This allows clients and passionate fans from around the world to experience the world of the Prancing Horse, colouring the paddock and grandstands red.”
A long history. The relationship between the Prancing Horse and its sports clients has remained unbroken since the early days of Enzo Ferrari’s company. We only need to consider the many wins achieved on the track, past and present, by the gentlemen drivers competing with Maranello cars. A tradition that continues to innovate. “For the big Ferrari family, it is important to build client loyalty in the LMH and GT programmes,” says Todeschini. “Consider the birth of Club Competizioni GT in 2019, which brings together all the production-derived Ferrari cars that have raced over the last 35 years. Many events throughout the season allow clients to experience their passion with us.”